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Inside Penneys

Episode 2

This week, we travel from Mary Street to Milan and from high street fashion to luxury brands as the Penneys’ buying team is on a mission to find inspiration in Italy. Meanwhile, the pressure is on for Alex, one of the design team interns, who has been working in the Primark graduate programme. After almost 12 months with the company, Alex and the other interns find out whether they will be offered permanent positions.

In Dundrum, the construction phase of the new store is finished but with opening day fast approaching the fit-out isn’t all going according to plan. The spotlight is also on the nightwear department, as sign off for next year’s spring / summer collection is underway – including plans for a new type of ‘Snoodie’.