A new documentary features people trying to buy or sell a car in 2022.
At a time of huge flux in the world of cars and transport, a new documentary looks at the world of the second-hand car trade in Ireland. The dealers, the buyers and the pitfalls of owning a car during a time of soaring costs.
2022 was a rollercoaster year for anyone looking for a car. Buyers faced a wave of price rises, scarcity and a lot of uncertainty, while car dealers had to work even harder to get noticed. The combination of the Pandemic followed by Brexit and the War in Ukraine created a perfect storm for the car trade.
SECRETS FROM THE SHOWROOM goes behind the scenes at a number of car retailers as the sales teams vie for sales and commission, and adapt to the growing reliance on social media to promote the stock.