The Style Counsellors

1 Joanne Image Name: 1 Joanne
2 Joanne Image Name: 2 Joanne

Series 3, Episode 4

Joanne McCann is 32 and from Summerhill in Dublin. She is Mum to 3 beautiful daughters and spends most of her time and money on her girls, which doesn’t leave much left over to treat herself.  Her sister, Roslyn nominated Joanne for a makeover, saying she deserves to be pampered for a change.

Joanne was a champion disco dancer in her youth and now loves teaches dancing to the local kids. Over the last few years she stopped socialising with her friends, as she didn’t have time to meet them but she knows this needs to change. She wants an outfit which she can throw on for a great night out -a trendy look for a busy mum on the go.

Joanne dresses to emulate Rihanna and Little Mix’s style, often taking a scissors to her jeans and leggings to convert them to shorts for summer. Joanne always gets compliments from her friends but doesn’t believe them and Suzanne is going to find outfits to inspire confidence in Joanne. Joanne says that Suzanne is her style icon.

Joanne is very close to her brother Eric who has Down syndrome. Joanne would love to surprise Eric with a jaw dropping new look for his upcoming 30th birthday party, as he always tells her how lovely she looks and she wants him to be proud of her.

This week’s guest style counsellor is Mandy Maher

Series Information

The hugely successful The Style Counsellors is back for a third series!

Presenter Suzanne Jackson is a fashion and beauty blogger. She also owns her own cosmetics company SoSu by Suzanne Jackson. Fashion and style are both her business and her passion. This season Suzanne is joined by a whole team of different Style Counsellors – including the inimitable Eileen Smith –  who, over different episodes, will offer their hot takes on the latest trends. As ever Suzanne will be meeting and making over some amazing women … and one brave man … who need to add a bit of wow to their wardrobe.

Suzanne believes the power of style can make people feel good about themselves and knows how to work her way around a wardrobe. Each week, Suzanne helps a different woman (or man) looking for a fashion confidence boost. She has firm ideas about what should be in a wardrobe and wastes no time in decluttering it, as she consigns unworn items to charity shops.

Then it’s off to the Pop Up Shop where outfits are selected to help guide them back on the path to true fashion enlightenment. The participant has the exciting choice of picking one of the outfits to wear for a jaw-dropping, emotional reveal with family and friends.

The people in The Style Counsellors come from all walks of life but share a common problem – they’re in a rut clothes-wise. This might be because they have always prioritized others – juggling the demands of work, being a parent or because their life circumstances have changed dramatically in recent times …. but now is their time to shine. Suzanne offers a little help, encouragement and empowerment but ultimately it’s all about the participants and their stories…

The Style Counsellors is produced by Indiepcs for RTE.