SNICKERS® TO SPONSOR RTÉ2’s SECOND CAPTAINS LIVE AUTUMN SERIES

Pictured (L-R) Ken Early, Eoin McDevitt and Ciaran Murphy from Second Captains alongside Jane Chmara, Marketing Manager, Mars Ireland Image Name: Pictured (L-R) Ken Early, Eoin McDevitt and Ciaran Murphy from Second Captains alongside Jane Chmara, Marketing Manager, Mars Ireland
Pictured (L-R) Dermot Rigley, Commercial Manager, RTE Sport, Ciaran Murphy, Eoin McDevitt and Ken Early from Second Captains with Jane Chmara, Marketing Manager, Mars Ireland Image Name: Pictured (L-R) Dermot Rigley, Commercial Manager, RTE Sport, Ciaran Murphy, Eoin McDevitt and Ken Early from Second Captains with Jane Chmara, Marketing Manager, Mars Ireland
Pictured (L-R) Dermot Rigley, Commercial Manager, RTE Sport, Ciaran Murphy, Eoin McDevitt and Ken Early from Second Captains with Jane Chmara, Marketing Manager, Mars Ireland Image Name: Pictured (L-R) Dermot Rigley, Commercial Manager, RTE Sport, Ciaran Murphy, Eoin McDevitt and Ken Early from Second Captains with Jane Chmara, Marketing Manager, Mars Ireland
Pictured (L-R) Second Captains Ken Early, Eoin McDevitt and Ciaran Murphy alongside Jane Chmara, Marketing Manager, Mars Irelan Image Name: Pictured (L-R) Second Captains Ken Early, Eoin McDevitt and Ciaran Murphy alongside Jane Chmara, Marketing Manager, Mars Irelan

Broadcast Details: Tuesday 25th August, 2.00pm

 

 

Tuesday 25th August 2015: RTÉ and SNICKERS® has today announced SNICKERS® as sponsor of the Second Captains Live autumn series on RTÉ2, running from September to November, covering six shows in total.

The sponsorship of Second Captains Live will support the recent introduction of SNICKERS® and Hazelnut which is a new addition to the SNICKERS® brand. With distinctive green packaging, the famous combination of peanuts, caramel and nougat has a new twist, with hazelnuts bringing a whole new taste experience to consumers.

As part of the sponsorship, SNICKERS®, in association with RTÉ, is creating bespoke stings which will run on RTÉ2 and Video on Demand. In addition, SNICKERS® ‘You’re Not You When You’re Hungry’ core TVC, which has contributed in driving the brand’s global success over recent years, will run throughout the sponsorship. Online, the SNICKERS® Twitter page, @SnickersIE, will drive conversation around the show during the autumn series.

Produced and presented by Eoin McDevitt, Ken Early, Ciarán Murphy, Simon Hick and Mark Horgan, Second Captains Live is a topical sports and entertainment show bringing sporting news and analysis to Irish audiences.

Speaking about the sponsorship, Dermot Rigley, Commercial Manager, RTÉ Media Sales, Television, said: “The SNICKERS® sponsorship of Second Captains Live is a great brand marriage. The irreverence of the show matches the Snickers brand personality perfectly and we look forward to the partnership.”  

Jane Chmara, Marketing Manager at Mars Ireland comments: “Through ‘You’re Not You When You’re Hungry’, SNICKERS® is now successfully positioned as the hunger solution. Second Captions Live is a natural fit for SNICKERS®. We believe that the entertaining humour and sporting passion of the brand, together Second Captains Live will deliver compelling content for viewers. We’re very excited for SNICKERS® to be sponsoring the autumn series on RTÉ2.”

 

– ENDS –

 

Notes to Editors:

For more information please contact:

Naomi Pedlow, Edelman

Tel: 01 6789333

naomi.pedlow@edelman.com

 

About Mars:

Mars, Incorporated is a private, family-owned company founded in 1911 and employing over 65,000  associates at more than 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM MX, SERAMIS®, and COCOAPROTM.