RTÉ 2’S DAMO & IVOR TO BE SPONSORED BY KELLOGG’S SQUARES
RTÉ announced today that Kellogg’s Squares will be the new sponsor of its RTÉ 2 hit comedy show Damo & Ivor.
The deal, which begins with the show’s second season launch next Monday 22nd September, will see 10 and 7 second stings running in and out of breaks and at the beginning and end of the show.
Commenting on the sponsorship, Ruth Kennedy, Sponsorship Executive RTÉ, said; ‘Following the ratings hit of 2013 on RTÉ 2 the new series of Damo & Ivor returns for its long-awaited second series. It’s absolutely the perfect fit for Kellogg’s Squares as both brands appeal to young adults. The Kellogg’s sponsorship messages around the programme fit perfectly with the tone of the content: fun, mad and off the wall. We are delighted to partner with Kellogg’s on this new sponsorship which is a cornerstone of the new-look RTÉ 2.’
Louise Robinson, Brand Manager for Kellogg’s Squares said: ‘We are delighted to confirm this sponsorship with Damo & Ivor and RTÉ. The Kellogg’s Squares brand is all about having a little bit of irreverent fun, so we see this sponsorship with Damo & Ivor as the perfect fit to drive relevance with its young adult audience and dispel any child-like associations with the brand.’
For further information:
Anne-Louise Foley, RTÉ TV Press & Publicity, (01) 208 3298, foleya@rte.ie
Niamh Hickey, Murray Consultants, nhickey@mcsquared.ie
Orlagh Ryan, Murray Consultants, oryan@mcsquared.ie, (01) 498 0300