RTÉ 2fm
GERRY RYAN SCOOPS FIRST FULL-YEAR SPONSORSHIP IN G.RYAN SHOW HISTORY
RTÉ 2fm Announces Vodafone as New Sponsor
RTÉ 2fm today announced Vodafone At Home as the new sponsor of 2fm’s top-rating Gerry Ryan Show. The 12-month sponsorship deal begins today, Monday 29 March.
Broadcasting in the popular weekday morning slot of 9am – 12midday, the Vodafone At Home sponsorship package will include seven credited stings per week-day , seven cross station promotional spots, The Best of Gerry Ryan Show Sunday’s 10am – 11am, web page sponsorship, podcast sponsorship and quarterly promotions.
Brokered by Carat Ireland the deal will include joint marketing activity across Vodafone At Home and 2fm platforms.
The year-long sponsorship marks the latest success for the Gerry Ryan Show which has seen audience increases in the last two JNLR ratings reports. The success also comes as Gerry Ryan marks more than 30 years on air with 2fm.
Tara Farrell, RTÉ Radio Sponsorship Manager, said: “This is a landmark sponsorship for the Gerry Ryan Show. It comes as 2fm continues to re-position and reinvigorate its brand, and Vodafone At Home are coming on-board just as 2fm starts a major 360 degree marketing campaign of its own. We welcome the opportunity to work with an exciting brand like Vodafone; the sense of optimism is underlined by this strong partnership. With more than 307,000 listeners tuning in to the Gerry Ryan Show each day, Vodafone at Home is without doubt the perfect sponsorship fit.”
Eileen Maher, Head of Fixed Services, Vodafone Ireland, said: “We are looking forward to reaching out to over 300,000 Gerry Ryan Show listeners every week-day for the next year. The Gerry Ryan Show is the perfect vehicle for Vodafone at Home and we are pleased about the sponsorship and anticipate a very successful partnership.”
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Website: http://2fm.rte.ie/gerry
Date: 29 March 2010
Issued by RTÉ Radio
For further information please contact: Sandra Byrne, RTÉ Radio Press Office, 01-208 2506/087- 249 3048, sandra.byrne@rte.ie or Cara Twohig , Vodafone Ireland Corporate Affairs, 087- 688 7316, cara.twohig@vodafone.com
NOTES TO EDITOR – About Vodafone at Home:
With Vodafone at Home you can avail of landline and 3Mb fixed broadband bundles from as little as €35 per month. With Vodafone at Home you get free local and national calls, free minutes to Vodafone Ireland mobiles and calls to other Irish mobiles for just 20c per minute anytime. There is no additional line rental or connection charge and existing Vodafone pay monthly mobile customers can experience further savings.