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The Toughest Trade to air on RTÉ2

The series, part of AIB’s #TheToughest campaign, will take a fresh, in-depth look at how other professional sports compare to the amateur AIB GAA Club Championships. Experiencing the ‘trade’ for the programme will be Tipperary hurler Brendan Maher and Mayo footballer Aidan O‘Shea.

 

Hurler Brendan Maher will swap his national game for cricket and the Adelaide Strikers, while Ashes winning English cricketer, Steve Harmison, will experience hurling for the first time with Maher’s club Borris-ileigh in Tipperary.

 

Gaelic footballer Aidan O’Shea will trade countries and sports with ex Miami Dolphin Roberto Wallace as he tries American Football while Wallace travels to Breaffy GAA Club in Mayo.

 

RTÉ2 will also have comprehensive highlights of the AIB GAA All-Ireland Club Championship Finals on St Patrick’s Day.

 

Bill Malone, Channel Controller, RTÉ2 said “RTÉ2 is the home of live sport as well as the home of cutting edge innovative documentaries, this coupled with our large audience of sport-savvy younger audiences makes The Toughest Trade a perfect fit for us.”

 

Brian Keating, AIB Group Brands Director commented “We are delighted to have RTÉ2 as our broadcast partner for The Toughest Trade. We’ve long believed that the AIB GAA Club Championships could be the toughest sporting tournament in the world – something we challenge in The Toughest Trade – and now through RTÉ2, we can bring our story to an all-island viewership.”

 

Thursday 11 February, 2016

 

-ENDS-

 

For further information and images contact:

 

Fergus McCormack, RTÉ television press officer, 01 208 3117; 086 8674751; Fergus.mccormack@rte.ie

 

Rachel Solon, Senior Account Manager, Sports Marketing & Sponsorship, Wilson Hartnell, 01 669 0030; 087 6245326; rachel.solon@ogilvy.com