An average of 611,800* viewers watched The Late Late Show last season, delivering an average audience share of 42.2%, a 2% increase on the previous year. In addition to being the most watched show on Irish television in 2014, last season’s Late Late Toy Show also became the most popular programme so far this century among Irish television viewers with 1.6 million* people tuning in to watch the show, delivering a 71.9% audience share.
As part of the one year deal as sponsor of The Late Late Show, Renault will receive exclusive opportunities to create stings to highlight its sponsorship of the show on RTÉ One, RTÉ One+1 and on RTÉ Player.
At the announcement of the new sponsorship today, Patrick Magee of Renault Ireland said, “We are delighted to partner with Ireland’s best known television show and a Friday night institution in Irish homes. Television plays a big part in our marketing strategy and we believe that sponsoring The Late Late Show is a great way of talking to our key audiences. This announcement is also timely as we launch our brand new Renault Kadjar crossover this month in Ireland in our 26 dealerships around the country”.
Geraldine O’Leary, Commercial Director, RTÉ Television added, ”We are so pleased to welcome back Renault as sponsor of The Late Late Show. We enjoyed a very successful partnership with the brand previously during its five year association with the show from 2001 to 2006 and we are very excited about working with Renault again. This is a true endorsement of the longest running chat show on television worldwide and recognition of RTÉ One’s output and powerful audience reach. We look forward to another great partnership which I have no doubt will deliver real results for Renault Ireland.”
For more on Renault visit www.renault.ie.
ENDS
Tuesday 18th August, 2015
*Source: TAM Ireland Ltd/ Nielsen TAM, Consolidated data, National Individuals 4+
For further information please contact:
Neil O’Gorman, RTÉ Television Press Office I M: (087) 2077192 I E: neil.o’gorman@rte.ie
Roisín O’Hea, O’Hea PR I DD: (01) 6608540 I M: (086) 2430839 I E: roisin@oheapr.com
About Renault
Renault Ireland has 26 dealerships around the country, and has its own bank, Renault Finance. Providing a range of stylishly designed competitively priced cars and light commercial vehicles, Renault Ireland is currently at 5.6% in the Irish car market. Models include Twingo, Clio, ZOE, Megane, Fluence, Captur, Scenic, Twizy, as well as Kangoo, Trafic and Master vans.
The new Renault Kadjar crossover will be launched in Ireland in the next few weeks but is currently available in all dealerships to test drive. www.renault.ie
About The Late Late Show
The Late Late Show is Ireland’s most popular and prestigious television show and is the longest running chat show in the world. Presented by Ryan Tubridy, the show is a mixture of entertainment, music, in-depth interviews and discussions on the stories that have the nation talking.
An average of 611,800 viewers watched the last season of The Late Late Show*, up 2% from the previous year. The Late Late Toy Show* goes from strength to strength with a total 1.6 million viewers turning in to watch the show in 2014, delivering a 71.9% share and a peak audience of 1,811,200 viewers. The Late Late Toy Show 2014 is also the most watched programme on Irish television so far this century.
*Source: TAM Ireland Ltd/Nielsen TAM, Consolidated data, National Individuals 4+